7 Steps to Effective Marketing

A step-by-step guide to generating the leads you need to meet your revenue goals.

Marketing plans are designed to serve as a road map for client acquisition, client retention, and brand building. While many remodelers have executed a series of marketing tactics over the years, it may not constitute a cohesive marketing plan.

14 1/2 K&B Trends

A look at what clients will be asking for in kitchen and bath design in 2015.

It takes a long time for trends to pass through the system. In kitchen and bath design there are so any moving parts—from style and shape, to color and product choice—that manufacturers can't possibly keep up with frequent shifts in taste.

But as clients share hundreds of Houzz and Pinterest photos, remodelers might do well to ask,  What's driving trends?" says Richard

Tips for How to Build a Deck

Avoid headaches, save time, and build a rock-solid deck

A veteran pro tells you his favorite deck building tips that speed up the job, increase deck durability and improve quality. The result is a better deck, less hassle and fewer problems.

Read more:  Click Here

Simpson Literature Library


It’s easier than ever to take Simpson Strong-Tie product information with you on the go. With the Literature Library app on your iPhone or iPad, you can now:
  • Access and download all catalogs, fliers and technical bulletins to your mobile device
  • Bookmark the pages you use most

12 ways Evernote can make your life easier

Evernote is a cloud-based application available for multiple platforms. It allows remodelers to capture information, organize the content for future reference, access the data from almost anywhere, and share your information with other individuals or a group. Here are 12 ways the program can improve the professional and personal life of a remodeler.

1. You can access information on all your devices. Once you create and save a note, it can be accessed from your cellphone, tablet, desktop, or laptop whether it is a Mac or PC. No longer will

Home Improvement Spending Continues Toward More Moderate Growth

Reflecting the slow pace of recovery in the overall housing market, the home remodeling industry is expected to continue its path of moderating growth, according to the Leading Indicator of Remodeling Activity (LIRA) released by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University. The LIRA projects annual growth in home improvement spending to ease to 3.1 percent through the second quarter of 2015.

All Square Feet are not Created Equal

Your Sales Team should market the true value of your homes from the outside in ...

When was the last time you heard someone asking about the price per yard of designer clothes,
the per-ounce price for elegant jewelry, or comparing fine automobiles by the price per pound? The price of a large latte, or Venti as it is called at Starbucks, equates to about $25 a gallon,  but people don’t determine its value based on that metric. Starbucks

Mortgage Availabilty: Is it Loosening or Getting Tighter?

Blogs and newswires have had an ample amount of stories about whether mortgage credit is loosening or tightening.

On the loosening side is the Federal Reserve Board’s most recent “Quarterly Senior Loan Officer Survey,” released in August, that reports a moderate fraction of banks had eased their standards on prime residential mortgages during the second quarter. But HousingWire’s Trey Garrison wrote that findings by Merrill Lynch Global Research analysts suggest the opposite was true. The analysts noted that upon examining the FICO score trends of actual purchase mortgages closed on a monthly basis, they found aggregate credit scores for purchase mortgages moved higher.

Home Building: Failure to Communicate

Landing at the beautiful new terminal, I exit the airplane and follow the crowd, assuming we are all trying to get out of there by some means, mine via rental car. I spy the sign for baggage claim but nothing about ground transportation of any kind. I carried my bags on but since rental cars are usually in the same general direction as baggage claim I push on with the crowd. After a hundred yards or so, I exit past security and begin my scan. Okay, baggage claim is down the escalator straight ahead, nothing left, nothing right. Sigh.

A Step-by-Step Guide to the Home Building Process

Here's what to expect during the major phases of construction.

Building your new home is exciting, especially when you understand how the process works. The following overview outlines the typical steps in the construction of a home and will help keep you abreast of what happens at key stages ...

How Much Does it Cost to Build a House?

New homes can be a superior value.

Conventional thinking is that a new home will cost more than an existing home.

The rule of thumb seems to be that buying a new home from a builder might run you 15 percent to 30 percent more than buying a comparable older home in an existing neighborhood ....